The modern Lego has existed for more than 50 years. But in actuality, the history of Legos toys dates back a lot more years. The Lego Group was founded in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who was quite adept at creating wooden toys. For over ten years, the company successfully offered a broad assortment of pull-along wooden toys ranging from animals to trucks and cars.
In 1947, the business made what was considered a enormous investment in the time in a plastic injection molding machine. This investment gave birth to a new line of plastic toys that paid off handsomely for the business. Although slightly different from the Lego bricks we have now, this development paved the way for what has been the contemporary Lego. Similar in size, form and function, the automated Binding Brick continued to be improved upon by the business.
As the evolution of the Lego brick lasted, Godtfred Kirk Christiansen, Ole’s son, who was now an energetic executive in the business, developed the thought of producing a”play system” based around their Lego brick. He credits the flicker of the idea to a conversation he had with an overseas toy purchaser who remarked that there was no real system in the toy market. Surprisingly, bricks out of 1958 are still compatible with today’s contemporary brick!
By the end of the decade, the Lego group had sold legos in more that 42 countries around the globe and had opened a theme park in Denmark that brought over half a million people in its first year. This decade brought about two major developments for Lego: The timeless Legos sets themes and the world-famous Legos figures, also called, Minifigs or Minifigures. The business continued its meteoric rise during the 80’s and 90’s with expansion into schooling, video games, mail order catalogs, the introduction of the official Lego website and the business’s own branded retail shops around the world.
It was also from the 90’s the firm took one of its most notable risks that has paid off enormous dividends. In 1999, Lego started using licensed themes to advertise their goods. Star Wars, their first licensed introduction was a record-breaking success for the business. Since that time, Lego has partnered with different animation and movie icons to make theme sets which have Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and a lot more.
Today the LEGO company keeps growing. Along with continuing licensing deals, the company is focusing on creating their own characters and sets. They’re also focusing on new media opportunities, through the growth of online games, video games and the highly effective DesignByMe 3.0, which is an internet platform which gives Lego fans the chance to customize and build their own Lego set and packaging. The only limitation is that a users creativity! As the company looks to the future, two things will stay sure, the Lego brick will be in the middle of the growth strategy and Legos toys will continue to inspire the imaginations of young and older builders alike.